An alarming upswing in disasters worldwide is being experienced: be it weather, war or warnings being sounded about humanitarian crises, etc. people are being pummelled with it. But are we prepared for it as solopreneurs and small business owners? The challenge is whether we will know how to handle it, and, if need be, through effective crisis communication.
Safe to say that we can relegate prevailing thoughts, as espoused by PT Barnum and Oscar Wilde, before social media and the digital explosion of today was that any publicity was good publicity even if one was at the receiving end of bad press, in the 1800s.
Building your first website from scratch with very little knowledge or being especially tech savvy is daunting when you are older, but it can be done.
A comprehensive list (blow-by-blow account it feels like) of aspects to consider before building your first WordPress.org website that some of the pain can at least be spared and you can make informed decisions taken from a newbie. Bear in mind that I am not tech savvy as a matter of course.
Whether the crisis is self-made or as a result of perfect storm of events, one needs to know how to tackle such an event when it arises. For well-established solopreneurs or small business owners, it is important to consider what an appropriate crisis communication plan would look like should something untoward threaten livelihood, safety or customers’ well-being.
In a nutshell, “reading the room” means understanding the subtle, non-verbal cues emanating from your audience or group of people you are interacting with.
How often has there not been a chain of events precipitated by something rather inane only to escalate into something else: be it a heated debate, a quarrel, a falling out, and the like; some of epic proportions just to discover an error of judgement rooted in a flawed communication process that has misfired for various reasons.