Sparkle and shimmer with me

Sparkles and fairy lights!

  • A haven for women over 40 to celebrate all that life has to offer!
  • Shedding light on and revealing perimenopause for what it is and how it could affect one at the workplace.
  • Writing from a Christian perspective.
  • A source of information for creative and professional women over 40, who desire a reset and see themselves running an online business of some sort – be it as a writerpreneur, solopreneur, entrepreneur, etc.

By God’s grace, may we find the sparkles of light, love and joy that have generously been sprinkled over our lives and celebrate it all, with stunningly beautiful and the brightest of fairy lights.  

content in the offing

  • Crisis Communication
  • Latest trends and expert advice
  • Search Engine Optimisation (SEO) for writers and creatives
  • How AI will affect writers
  • Strategy
  • Improving online writing and exploring content marketing

Latest Posts

American flag as depicted with interlocking hands
Why Trump 2.0 delivered, and Jaguar not so much  

The Internet is awash with disbelief at the latest Jaguar-rebranding exercise, which was roundly panned with most branding it an epic fail. I tend to agree. The advertisement in question is a 30-second seemingly woke fest festooned in bright neon…

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Websites by women with that extra wow factor
9 Websites by women with that extra wow factor!

On 3 March this year, renowned doctor-cum-YouTuber Ali Abdaal tweeted a request for followers to share the best personal websites that they had seen for inspiration and to get his own juices flowing. I volunteered three women with killer websites…

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AI Taking over the world, not so fast say the industry and users.
AI taking over the world? Not so fast …

Are you anxious about the effect of Artificial Intelligence (AI) on your life and livelihood? AI development  is accelerating at such a break-neck pace that perhaps, like me, you are worried about future prospects and getting left behind. I  have…

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YouTubers in varying states of satisfaction
Staying the course of your true north

YouTube love story Turns out, YouTube is a Valentine’s Day baby. Founded 19 years ago in 2005, it has certainly transformed the content-creation landscape. Its advent heralded a time when authentic storytelling through the lens of a camera became more…

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The start of 2024 has required hope already
Hope, despite a turbulent start to 2024

Whatever I may have been expecting from 2024, it was not reading about the earthquake of magnitude 7.6 that struck Noto Peninsula of Ishikawa Prefecture, Japan, first thing in the new year. Neither was I prepared for a call from…

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Rejoicing, mourning and harmony this Christmas
Rejoicing, mourning and harmony this Christmas

Advent Bittersweet Bittersweet perfectly encapsulates the experience many have this time of the year. Firsts are celebrated – first-time Moms, first baby steps, major milestones, first Christmases together, but also last Christmases are reflected upon. Grief and sadness trail not…

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A female singer reflecting the tale of a singer who dug deep and despite the previous setback, produced a stellar performance.
Second chances in life

Advent The Bible, the whole love letter, is about God’s love for us and his heart to give us all a second chance. The Second Coming is a pivot around which Advent is wound and why, this time of the…

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Paint brushes illustrating the artful life
God meets our needs  

Advent On the journey to creative and financial freedom as pursued by solopreneurs, online writers, small business owners, etc., it is hard to keep going without the necessary wherewithal. Often, there is simply a need to survive, never mind thrive.…

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AI
Artificial Intelligence (AI), the new frontier

Advent It was mid-November when an AI meltdown of epic proportions took place. It played out on social media, and users witnessed one of the most insane or is it inane, roller-coaster-like circuses I have ever been privy to watch…

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You are at the right place if you find yourself represented in the numbers below.

One of the 3,95 billion (49,38%)

Number of women worldwide

One of the 1,8 billion or 23.1% of

People aged 40-59

One of the 880 million women over 40

Estimation: statistics not available for women aged 40-59

One of the 80% of people over 45 in the world

Considering a change in career  

Striving to become one of the 62% of

Women between 40 and 59 years old who are business owners

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