Big Shift in Copywriting Two days into 2025, my inbox crackled with a tantalising prospect … I had been invited to a masterclass on the subject of a big shift in copywriting. Sorely needed at a time when Artificial Intelligence (AI) was proving to be so dominant and, perhaps, signalling the end of content marketing…
Unsound fallout After an awkward, deafening silence, a professional saved the day with a raw, authentic performance. The stylish, blonde woman dressed in an eye-catching, form-hugging dress bravely started to sing a capella. Eyes all around United States Capitol Rotunda where she was standing were glued to her frame, while cameras beamed it to the…
New Year’s Day marked Meghan Markle’s triumphant return to social media after a considerable hiatus. Her Instagram post showed her breezing into 2025 – hair billowing in the wind, her petite frame ensconced in a lightweight, flowy ensemble. It seemed to reflect an authentic yearning for better things to come, but ominous clouds loomed on…
The Internet is awash with disbelief at the latest Jaguar-rebranding exercise, which was roundly panned with most branding it an epic fail. I tend to agree. The advertisement in question is a 30-second seemingly woke fest festooned in bright neon with a background reminiscent of a scene from Mars, and mind you, no car. A…
Looking for great personal websites with a punch? Then look no further. Women with some serious wow factor have created killer websites that exude more than just a hint of elegance, leaving me sitting up and taking notes.
Are you anxious about the effect of Artificial Intelligence (AI) on your life and livelihood? AI development is accelerating at such a break-neck pace that perhaps, like me, you are worried about future prospects and getting left behind. I have been considering the way forward, looking at the AI landscape, not just for me but my countrymen and affected professionals.
Established YouTubers have been quitting in droves. Vanessa Lau’s story stood out among the pack as it highlighted the importance of authenticity. I explore what that means for the older among us as we can learn lessons from those who have succeeded at a younger age.
The year 2024 has already challenged our faith and hope. How are we going to respond?
Bittersweet perfectly encapsulates the experience many have this time of the year. Firsts are celebrated – first-time Moms, first baby steps, major milestones, first Christmases together, but also last Christmases are reflected upon. Grief and sadness trail not too far behind.
The Bible, the whole love letter, is about God’s love for us and his heart to give us all a second chance. Discover the story of a singer who got to have a second chance during a performance. After digging deep and, despite a previous setback, produced a stellar performance.