How can its essential nature even be questioned? The idea that a business can get along without adequate communication and communicators to take its message authoritatively to the world cannot be seen as anything but tantamount to recklessness surely? Or can it?
Communication
In defence of communication
I was flabbergasted one day, actually completely blown out of the water, dumbfounded and rendered completely speechless when the idea was bandied about that Corporate Communication as a discipline was not VITAL. Is Communication vital? As a Communication Science graduate,…