How can its essential nature even be questioned? The idea that a business can get along without adequate communication and communicators to take its message authoritatively to the world cannot be seen as anything but tantamount to recklessness surely? Or can it?
Communication
What makes for effective crisis communication?
An alarming upswing in disasters worldwide is being experienced: be it weather, war or warnings being sounded about humanitarian crises, etc. people are being pummelled with it. But are we prepared for it as solopreneurs and small business owners? The…
Safeguarding your brand’s reputation – be royally successful online
Prevailing thought, as espoused by PT Barnum and Oscar Wilde, before social media and the digital explosion of today was that any publicity was good publicity even if one was at the receiving end of bad press. This notion should…
Mistakes are unavoidable when building your first website
Building your first website from scratch with very little knowledge or being especially tech savvy is daunting when you are older, but it can be done. I just built one and though it is not a masterpiece by any stretch…
Rookie mistakes to avoid when building first WordPress.org website
Communicating with an audience, target market, partners, customers, stakeholders, etc. is crucial for any business. One of the most essential and credible ways to do that is through a website. Like social media, it informs people of what they can…
The value of communication in a crisis
It would appear that not a week goes by these days without some organisation finding itself flailing at the centre of a crisis. These past two were off the charts. The standoff in Russia was as unexpected as it was…
Effective communication saying nothing at all
Reading the room Are you good at “reading the room”? Is it even important for the solopreneur or leaders and owners of small businesses? And what exactly does it mean? Well, in a nutshell, it means understanding the subtle, non-verbal…