How can its essential nature even be questioned? The idea that a business can get along without adequate communication and communicators to take its message authoritatively to the world cannot be seen as anything but tantamount to recklessness surely? Or can it?
Communication
The human value and capacity driving copywriting in 2025
Big Shift in Copywriting Two days into 2025, my inbox crackled with a tantalising prospect … I had been invited to a masterclass on the subject of a big shift in copywriting. Sorely needed at a time when Artificial Intelligence…
Authenticity, professionalism and hope in a curated world
Unsound fallout After an awkward, deafening silence, a professional saved the day with a raw, authentic performance. The stylish, blonde woman dressed in an eye-catching, form-hugging dress bravely started to sing a capella. Eyes all around United States Capitol Rotunda…
Authentic epiphany watching the trailer for “With love, Meghan”
New Year’s Day marked Meghan Markle’s triumphant return to social media after a considerable hiatus. Her Instagram post showed her breezing into 2025 – hair billowing in the wind, her petite frame ensconced in a lightweight, flowy ensemble. It seemed…
Why Trump 2.0 delivered, and Jaguar not so much
The Internet is awash with disbelief at the latest Jaguar-rebranding exercise, which was roundly panned with most branding it an epic fail. I tend to agree. The advertisement in question is a 30-second seemingly woke fest festooned in bright neon…
9 Websites by women with that extra wow factor!
On 3 March this year, renowned doctor-cum-YouTuber Ali Abdaal tweeted a request for followers to share the best personal websites that they had seen for inspiration and to get his own juices flowing. I volunteered three women with killer websites…
AI taking over the world? Not so fast …
Are you anxious about the effect of Artificial Intelligence (AI) on your life and livelihood? AI development is accelerating at such a break-neck pace that perhaps, like me, you are worried about future prospects and getting left behind. I have…